Mission and vision

We create sustainable earnings, and we run our business with respect for the individual
Respect, integrity, and healthy mackerel

The mission of Saeby Fish Canners Ltd.

Product promise

Building on our Danish origins and identity, we take pride in delivering distinctive, safe, and nutritious mackerel products to consumers around the world who value high-quality mackerel.

Profit promise

We generate stable earnings. We are cost-efficient, manage risk, and remain competitive, creating a foundation for growth and long-term financial stability in the communities where we operate.

People promise

We conduct business with respect for the individual and act with integrity and openness towards consumers, customers, employees, suppliers, and business partners.

 

Planet promise

We manage the resources available to us, and on which our future depends, responsibly and in close collaboration with the fishing sector.

Mackerel made with constant care

Responsibility from sea to table

As one of the world’s leading producers of canned mackerel, we continuously develop new opportunities and optimise activities throughout the value chain, from sea to table.

With experience, commitment and specialist expertise, we create canned fish products focused on quality, flavour, and transparent ingredients for consumers around the world.

An increased focus on our employees’ well-being

Vision for 2026–2027

  • A/S Sæby Fiske-Industri is the world’s leading producer of canned mackerel with a certified environmental management system.
  • To grow our private label market share in Europe and other international markets, while strengthening our Scandinavian presence through our own brand.
  • To achieve broader geographical diversification
  • To integrate collaboration with the fishing sector, processing, logistics and sales in order to deliver high-quality wild-caught mackerel from catch to consumer.
  • Through technological development and production optimisation, to create a more efficient business while maintaining a strong focus on employees’ physical and psychological working environment.