Mission and vision

We create sustainable earnings, and we run our business with respect for the individual
Respect, integrity, and healthy mackerel

SAEBY’s mission

  • Product promise: with our Danish origin and identity in mind, we honor to deliver unique, secure, and healthy mackerel products to consumers, who value high quality mackerel products, all over the world.
  • Profit promise: we create sustainable earnings. We are cost effective, we handle risks, and we remain competitive. Thus, we create opportunities for growth and long-term economic stability in those communities that we operate in.
  • People promise: we run our business with respect for the individual. We act with integrity and openness towards the consumers, customers, employees, vendors, and business partners.
  • Planet promise: we manage the resources, which we have access to, and which our future depends on, in a sustainable manner, and in great collaboration with the fishermen.
Healthy and natural fish

Responsibility with Scomber Scombrus

To be one of the world’s leading canned mackerel producers obligates to constantly seek and explore new opportunities. At Saeby Fish Canners Ltd. we are constantly working on optimizing our effort – from sea to table.

All products are clean and healthy natural products, which are adapted consumers all over the world. Experience, commitment, and expert knowledge are the driving forces to create value of the North Atlantic mackerel – Scomber Scombrus.

An increased focus on our employees’ well-being

2025 Vision

  • At Saeby Fish Canners Ltd. we are committed to being an energy-appropriate company that generates as little environmental impact as possible.
  • At Saeby Fish Canners Ltd. we strive to expand our private label market share throughout Europe, and the rest of the world, as well as strengthening our presence in Scandinavia through our own brand.
  • At Saeby Fish Canners Ltd. we focus on increasing our brand awareness geographically, especially focusing on overseas markets (USA and Asia).
  • At Saeby Fish Canners Ltd. we want to combine collaboration with the fishermen, fishing with processing, and logistics and sales to deliver wildly caught mackerel of highest quality to our consumers.
  • At Saeby Fish Canners Ltd. we want to continuously upgrade technologically to reduce labor costs, as well as increasing our focus on our employees’ physical and mental working conditions.